Marketing and Visual Merchandising our Store

This blog is here as a record of our ongoing pursuit for fantastic visual merchandising and marketing in a bookstore and newsagency in regional AUSTRALIA. Let us know what you think of our work, give us some concepts, use our ideas and spread the word.

Thursday, April 8, 2010

ANZAC Day 2010






To get things started here are some shots of our ANZAC Day Windows.

The Newsagent windows feature artifacts from the Gallipoli campaign in 1915. Some of the items include an Australian issue 303 rifle, Gas Mask, Compass and Binoculars. Also a souvineered Turkish pistol and Dagger. Apart from the reproduced Slouch Hat all artifacts were kindly loaned to us by the Albany Historical Society.

The three windows have different themes but are designed to create an emotional response from passing traffic.

The "Western Front" window was created from timber and barb wire sourced from our farm. We photocopied book covers, burnt the edges, tainted them with watered down coffee and randomly placed them onto the Barb Wire.

The center window uses a large format print reproducing Eric Bogle's iconic ballad "And the Band Played Waltzing Matilda". Complementing this is the widely recognisable symbol for a fallen soldier - gun in the ground adorned with hat placed on the rifle butt.

The third window again uses a large format print capturing an Australian soldier at First Light remembering those who fell, to compliment their is a mixture of retail product and artifacts from World War 1.





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