Marketing and Visual Merchandising our Store

This blog is here as a record of our ongoing pursuit for fantastic visual merchandising and marketing in a bookstore and newsagency in regional AUSTRALIA. Let us know what you think of our work, give us some concepts, use our ideas and spread the word.

Wednesday, June 16, 2010

Jessica



We have just found out that we have been chosen as a destination for the upcoming National tour of Jessica Watson.
Jessica is launching her new book True Spirit in August, she is then running around the country promoting it.

Jessica’s publisher, Hachette Australia sent out notice of the tour last month and asked for expressions of interest in having her appear in store. The team put together a proposal and we sent it off not thinking that much would come of it. That's not knocking our proposal but more thinking that it was unlikely that such a massive name would venture out to the regional areas in a hurried book launch tour.

Thanks must go to the Secondary Schools of Albany, Local media and of course Paul Terry from the Princess Royal Sailing Club for their invaluable support.

Jessica has achieved an incredible amount in a short time, i hope that we all get inspired by listening to and reading her story. Bring on 4.30pm August 13th, we can't wait!

Thursday, June 10, 2010

Books, Pictures and Chairs

Time for some branding, Out comes our old A&R sign from the original store fitout in the early 90's. Its also nice to have the enviromental bag message weaved into the display.

Sam found these picture frames and thought they would look pretty cool filled up with books. The chair sculptue is my favorite though....